Course Details

The objective of this module is to empower development actors with tools to improve the
marketing of their products and to have access to new outlets.

Articulations of this module include :
– Improving the design of products intended for marketing
– Major factors for sales price determination
– Commercialization, value chain, added value and minimization of environmental impacts
– Establish a quality control and marketing plan
– E-commerce and access to new opportunities
– Sales techniques